What is the best way for Bp to respond to its ongoing critics? Base your answer on the contemporary ethical theories, in particular, virtue ethics, discourse ethics, and postmodern ethics

According to contemporary theories, which include virtue, discourse, and postmodern ethics, BP should clear its reputation by working on the existing bad image. These theories emphasize the impact that bad or good behavior can lead to culture or a tradition. In the case of BP, the way forward to solving the ongoing critics is to use a bottom-up approach. Essentially, the bottom-up approach starts from the local communities where the company will assess their major issues from the evidence based aspect. In addition, the approach will help to include the community in planning the projects promoting ownership of the project. The company will create confidence in the host communities that will change the local people’s attitude towards the company. Communal participation ensures self-evaluation of the project and familiarity by the community as opposed to the imposed ideas introduced by external entities.