The Future of Writers and Books in the Information Society
The Future of Writers and Books in the Information Society
When it comes to the future of books in the information society, it is important to speak about e-books and relation of the modern customers to them because e-books will be the major tool for future readers. The publishers believe that the amount of e-books will increase greatly due to their low costs and high revenues they are about to bring. This view is supported largely by American publishers, whereas European publishers consider e-books as a step backwards: they see more risks than opportunities in using them. Representatives of the companies doubt the prospects of the digital industry. They act slowly, being afraid to reduce sales volumes of printed books.
The fact that the reading industry is changing is seen in the innovations of the business giants that introduce and focus on e-books. Amazon, which is one of the biggest world companies, focuses on e-books greatly and digitalizes books with a specific emphasis on Kindle series. When speaking about the future of reading such e-books, it is also important to mention that writing will change as a result. Thus, people will be able to use hyperlinks or become co-authors, which was not possible before. Also, the changes transform the book phenomena in a new reality, presenting users with updated possibilities in such spheres as bookmarks, libraries, donative inscriptions, donation and borrowing books, thus making the entire reading and writing process digital.
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The Future Decrease of Paper Books
According to the conservative forecast, by 2016, a half of the people who read will begin to read on their own electronic readers. However, it is important to mention that not many people read; for instance, in America, half of the population does not read at all. 80% of American citizens did not buy any book during the last year. For instance, 33% of the people without degrees never bought any books, and there are 42% of college graduates who never bought books (Zickuhr and Rainie). However, according to some researchers, the mankind will never cease to read, but the way of reading will strongly change soon (Gaiman).
E-books will give readers a set of opportunities inaccessible during an era of paper books, but it will be difficult to replace paper books completely. A strong argument in favor of keeping paper books is the sensation they give, like different experiences when touching paper pages and so on. Those experiences are absent in e-books with their smooth plastic or glass covers. The “real” book, as people often refer to traditional paper books, unlike electronic, evokes deeper feelings on the readers, involving different areas of a brain, which may contribute to a slower change of the reading approach.
A person reading a paper book feels the book with his or her hands and enjoys other pleasant experiences. Of course, an e-book also can assist a person in his or her reading progress and has many different features, but it is perceived absolutely differently from the paper experience. Besides tactile perception of pages, people can feel the books’ smell, see different fonts, feel textures and material of a cover; and these features appear to be extremely important and even irreplaceable for some readers. The more actively and more variously the brain interacts with the book, the better a person remembers what he or she reads.
However, despite all this, paper books will become rare souvenirs, subjects of symbolical but not practical appointment in the near future, as mentioned by various modern researchers (Lincoln). Lincoln draws an apocalyptic picture of how the mankind will get rid of a huge number of paper books, which will be taken away at first by enthusiasts and libraries, and then they will become unnecessary even for them; this way, reading will be completely different from the way it is now.
New Opportunities of E-Books
E-books will change the way annotation in the books is presented. Reading books on devices from Amazon and Sony, everyone can already highlight snippets of text. In her article, a journalist Agresta focuses on the fact that Amazon and Sony develop their own storage system annotations and work with them; however, there is a problem synchronizing annotations in books on different devices. It is necessary not only to the reader at a particular moment; his or her descendants will certainly be interested in seeing the notes of their relatives, which will be difficult to manage with the access to various accounts.
Annotation
Agresta sees a niche for a startup that could be
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